Published On: Mon, Mar 30th, 2015

Unique promotional strategy for Emraan Hashmi’s next

Couple of days back, we had reported that the makers of ‘Piku’ have planned a creative promotional event to promote their trailer. In the same way, the makers of ‘Mr. X’ have planned a unique strategy for their film.

According to the latest reports, Vishesh Films has teamed up with a famous comic character, Chacha Chaudhary. Emraan Hashmi will feature in a special edition of Chacha Chaudhary comics to solve a mystery.

Shikha Kapur, Chief Marketing Officer of Fox Star Studios said that the character of ‘Mr. X’ is an interesting one so they have found a relevant and engaging connect with one of the most endearing icons in Indian culture with Chacha Chaudhary.

The story of the film depicts how a man gets invisibility powers and takes revenge from people who have mistreated him. ‘Mr. X’ is set to hit the screens on April 17th.