Published On: Fri, Oct 2nd, 2015

Unique marketing strategies for Akshay’s next

‘Singh is Bliing’ is one of the most anticipated movies of 2015 and it is all set to hit the screens today. As per the latest reports, the makers have planned an innovative marketing strategy which has never been tried before. This is the first time that a movie had a unique brand tie-up.

Mircomax was roped in to promote a special rap song. There have been so many brands association to promote the film. It is also heard that movie has a total of media tie ups of 15 crore. However, this is the first time that Bollywood has seen a marketing strategies like this.

Helmed by Prabhu Deva, ‘Sing is Bling’ also stars Amy Jackson, Rajpal Yadav and Yo Yo Honey Singh in key roles.