‘Udta Punjab’ to release in around 2,000 screens
Ekta Kapoor, from Balaji Motion Pictures, has produced the film along with Phantom Pictures, which comprises of Anurag Kashyap, Vikas Bahl, Madhu Mantena among others.
At a press conference, Ekta, asked about the release strategy of the film, said: “The teams have worked together… Phantom and Balaji and we have a very interesting set of distributors who’ve supported us through this whole turmoil and I think we will be having just the kind of release this film deserves and needs.
“We won’t open it too wide. But it’ll be a pretty wide release, keeping its genre and its audiences in mind.”
Balaji Motion Pictures CEO Aman Gill said: “It’s too early to say that right now. But 2,000-odd screens, may be a bit more, right now that’s the attempt, so we will have clarity by tomorrow mostly.”
The film experienced days of uncertainty regarding its release as numerous cuts were suggested by the censor board. But the Bombay High Court on Monday allowed the makers to release the film with just one cut and three disclaimers.
As a journalist pointed out that the stock price of Balaji Motion Pictures has gone up by 9 per cent after the positive verdict for the film, Ekta said: “I don’t minutely ever follow my stock like this.
“If it is 9 per cent up or 10 per cent down, what is important is a film was made with Abhishek’s conviction and the only strategy now after all the delays we have gone through, is to release it well.
“Anurag and the team have given their best to put this film, fight for this film, Abhishek has done his best. As far as Balaji’s stocks, there are enough ways to keep the stock up and I hope it keeps staying up. It’s not my first and foremost concern.” –(IANS)