Published On: Thu, Sep 10th, 2015

Salman plans a unique marketing strategy for his next

We had already reported that Salman Khan’s forthcoming film ‘Prem Ratan Dhan Payo’ trailer will be attached to Akshay Kumar’s ‘Singh Is Bliing’ that releases on October 2nd, 2015.

However, the latest reports suggest that Salman is making plans to unveil the audio even before the film’s theatrical trailer. A source close to the ‘Dabbang’ actor said that Salman feels the music will take time to grow on people and has decided to unveil the music first.

It is also learnt that the music album will be released on September 17th and the makers are planning to host a big event for the same. However, this would be an unique kind of marketing strategy to promote the film in recent times.

Helmed by Sooraj Barjatya, ‘Prem Ratan Dhan Payo’ also features Sonam Kapoor, Neil Nithin Mukesh in key roles and is slated to release on November 11th, 2015.