Kangana to inspire women to share their stories
Kangana, brand ambassador of Reebok India, will feature in the brand’s #BeMoreHuman campaign, through a video where she is inviting women to showcase their struggles and victories and get recognised worldwide for their courage and fighting spirit.
“I am thrilled to partner with Reebok on this unique journey and look forward to encouraging millions of women to share their inspiring stories. I was a small town girl with big dreams and I had the courage and conviction to fulfil them. I am not the only one who has battled all odds and come out on the top,” Kangana said in a statement.
“I truly believe in the limitless potential that every woman possesses to be fit physically, mentally and socially. I hope my story can help them come out and share their own,” she added.
The fully integrated marketing campaign that was released on International Women’s Day saw Kangana inspire women across the country with her powerful personal story and fitness journey.
The stories will be evaluated by a prominent panel including Kangana. Some of the best stories will be brought to life through webisodes and will be promoted on all popular digital platforms. The stories will also be felicitated by Kangana herself at a grand awards night hosted at the end of this year.
Dave Thomas, managing director, Reebok and adidas India, said:“”Reebok India is committed to driving women’s fitness in the country and to being the leading women’s fitness brand. Our #BeMoreHuman campaign is an endeavour to inspire every Indian woman to be better physically, mentally and socially”.